AI is no longer the future, it’s the daily bread of marketers – Here’s the proof and practical steps

Did you know that 66% of marketers worldwide are already using AI on a daily basis ? In the US, this number is even higher, at 74%. If you thought AI was just a buzzword, it’s time to wake up: the era of experimentation is over, and now a complete redesign of workflows is underway.

Based on a recent HubSpot report and the related podcast (Marketing Against the Grain), we have collected the most important lessons and immediately actionable tips so that you don’t fall behind in the competition.

1. Writing is king – but not in the way you think

Not surprisingly, the most common use of AI is writing. More than half of marketers use it for blog posts, emails, and ad copy. But the pros don’t just ask ChatGPT to “write an article.”

The winning strategy is the hybrid model: the AI creates the first draft, and the flesh-and-blood marketer adds the style, brand voice, and storytelling.

👉 Practical example:

Don’t settle for a single blog post! Use AI to repurposing your content.

• Prompt: “Take this blog post and make it into 3 different LinkedIn posts, a 60-second YouTube Shorts script, and a newsletter introduction.”
• Result: From a single idea, you can get complete campaign material in minutes.

2. “Multimodal” AI is the new superweapon of content production

The future is not just about the text. Multimodal tools (such as Descript, Synthesia, or Canva Magic) can create an image from text, a video from audio, or a blog post from a video within a single workflow. This will drastically speed up scaling.

👉 Practical example:

Do you have a good podcast recording? Don’t let it gather dust!

1. Upload it to an AI tool that will make a transcript of it (blog post basic).
2. Automatically have him cut out 3-4 short clips (TikTok/Reels) that promise to be viral.
3. Generate a thumbnail with an image generator based on the topic.

3. Personalization, which increases conversion by 82%

According to HubSpot’s data, campaigns where AI was personalized had 82% higher conversions and 50% better click-through rates. The secret? We don’t just change the name (“Hi Béla!”), but we react to the behavior.

👉 Practical example:

Forget about newsletters for everyone.

• Situation: Someone has downloaded your “Beginner’s Guide to SEO” eBook.
• AI solution: AI detects interest and company size and then puts it into a specific sequence that doesn’t want to sell your product right away, but offers the next logical step (e.g. an advanced webinar). And the customer requesting a demo gets a completely different message.

4. SEO has changed: Optimize for AI responses!

Users are increasingly asking for ChatGPT or Google AI’s summary instead of clicking on links. If your content isn’t prepared for this, you’ll remain invisible. The goal is no longer (only) the keyword, but for the AI to quote your content as an answer.

👉 Practical example:

Check out your most important articles! Are there any distinct question-answer blocks in it?

• Use clear headers (H2, H3).
• Write concise, list-based answers (“The 3 most important factors: …”).
• Pro tip: Test it! Type your topic into ChatGPT and see what sources it throws up. If you are not one of them, change the structure! (See HubSpot AI search strategy guide).

7-step action plan for the week

You don’t have to do everything at once, but you have to start. Here is the “timetable” filtered from the report:

1. Daily routine: Start small! Use AI for at least one small task every day.
2. Outsourcing Heavy Work: Leave the sketching and research to the computer.
3. Personalization: Build behavioral segments.
4. Tools: Don’t pile up! Choose integrated tools (e.g. HubSpot + OpenAI) or stick with the well-proven ChatGPT, but learn to use it professionally.
5. Measurement: How much time did you save? How much have the openings increased? If you don’t measure it, you can’t justify the investment.
6. AI-SEO: Format your content for the “eyes” of chatbots as well.
7. Learning: Sign up for an AI newsletter or ask AI weekly to summarize the latest trends. (56% of marketers learn their profession from YouTube – don’t miss out!)

Would you like to assess where your company stands?

HubSpot reports that you should take the “AI Maturity Assessment” to know where you’re starting from. AI won’t take away the work of marketers – but a marketer who uses AI will take the work of someone who doesn’t.Get started today!

AI Marketing Maturity Survey

Where is your company in the adaptation of artificial intelligence?

Instructions: Choose the statement that best describes how your marketing team is currently working.

1. How often does the team use artificial intelligence (AI)?

• A) We almost never experiment with 1-1 free tool, or only occasionally.
• B) We use it several times a week for content production (e.g. copywriting), but not everyone.
• C) On a daily basis, more than 60% of the team incorporated it into their routine.

2. How does AI fit into your workflow?

• A) It is not integrated, we use it as a standalone tool (e.g. in a ChatGPT browser) if we remember.
• B) We are in the experimentation phase: we are trying out how it can help with existing tasks.
• C) We have completely rebuilt workflows around AI (automation, research, content recycling).

3. What types of content do you create with the help of AI?

• A) Mostly just text sketches or brainstorming.
• B) We generate text and sometimes basic images.
• C) We take a multimodal approach: we create video, audio, image and social media posts from text in a single workflow.

4. How do you train yourselves on the topic of AI?

• A) We don’t really deal with it in a structured way.
• B) Everyone learns individually (e.g. from YouTube videos), there is no common direction.
• C) We have organized company training, or we regularly share the most useful new methods and prompts with each other.

5. How do you use AI to reach your target audience (personalization)?

• A) We send the same message to everyone (mass communication).
• B) We use basic segmentation (e.g. based on demographic data), but manually.
• C) We use AI-based behavioral analysis and send personalized messages based on the user’s activity (e.g. clicks, downloads).

6. Do you measure the business impact of AI use?

• A) No, we just use it because it’s faster.
• B) Try to estimate the time saved.
• C) We track specific KPIs (e.g., conversion increase, open rates, lead quality improvement) and compare them to pre-AI results.