Link building

Effective Link Building Strategies – Modern SEO in 2025!

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Link building is one of the defining elements of search engine optimization, which fundamentally affects the ranking of websites. Due to the expectations of modern search engine algorithms, especially Google’s E-E-A-T (Experiential, Expertise, Authority, Trustworthiness), the quality and relevance of links are more important than ever.

In this guide, we’ll show you how to create an effective link-building strategy that will not only improve your rankings but also strengthen your site’s credibility.

Why is reliability essential?

Google mainly evaluates pages that:

1. They offer experiential and valuable content that meets the needs of users.
2. Their experts radiate credibility on the given topic.
3. They build industry and community authority, serving as a trusted source.
4. They provide real and accurate information that supports user experience and search goals.

Effective Linking Techniques

1. Build Quality References

• Only work with links that come from credible and relevant sources .
• Example: Official industry portals, news sites, universities, or research institutions.

2. Optimize Anchor Text

• The right anchor text should include keywords, but it should remain natural and informative.
• Example: Instead of “SEO techniques,” use specific terms such as “Link Building Strategies with Examples.”

3. Creating a natural link profile

• Stay away from artificial techniques such as mass link buying.
• Build organic links through guest blogging or user referrals.

Examples in practice

1. University and Research References

Sharing a scientific article or case study significantly increases the site’s professional credibility.

2. Guest Blogging on Relevant Pages

Writing guest posts on industry blogs not only increases traffic, but also strengthens the authority of the domain.

3. PR articles and media appearances

Publications in prominent media directly build the brand and strengthen the link profile.

Data and statistics

• According to a 2023 study, 65% of pages with strong link profiles achieved a significant ranking improvement within six months.
• Links from relevant sources have a positive effect not only on search engines, but also on visitors.

Quality links are the pillars of your website’s online reputation.

What exactly is link building?

Link building is an SEO (search engine optimization) strategy in which we obtain links (backlinks) from other websites to our own site. These links are “recommendations” in Google’s eyes that increase the page’s credibility, visibility, and ranking in search engines.

Why is link building important, especially now in 2025?

Google’s algorithms have become increasingly intelligent and have a greater emphasis on reliability and relevance. High-quality links:

• Increase the authority of the page (Domain Authority)

• Improve keyword rankings

• They contribute to the growth of organic traffic

• They help you reach featured snippet or SGE positions

Successful SEO is not a gimmick, but a creation of value.

How does link building work?

Link building can be divided into three main categories:

1. Natural links

These links are created by other websites on their own initiative, for example, if a piece of content seems useful or worth a reference.

2. Manual Link Building

This includes referrals earned through guest posting, business collaborations, or PR campaigns.

3. Own links

This includes using social media, forums, profile pages, or blog comments – however, these are less valuable than natural or manually acquired links.

Best practices for link building

Excellent content creation

The more valuable your content, the more likely it is that others will refer to it naturally.

Networking

Build relationships with industry bloggers, journalists, and other businesses. Collaboration can lead to valuable backlinks.

Guest posting

Offer unique, useful articles to other websites in exchange for a link.

Valuable content not only informs, but also acts for you.

Local link building

Local news portals, professional organizations, and event sites can be excellent resources for boosting local SEO.

Revive obsolete links

Look for links that no longer work and offer relevant content from your own page instead.

Dangers and mistakes to avoid

• Using link farms or paid links that may be suspicious of spam

• Links from irrelevant websites

• Guest posting with low-quality content

• Link growth too fast, which can be unnatural

Google quickly recognizes manipulation and can even penalize you with a drop in rankings.

The relationship between link building and E-E-A-T

Adherence to Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles is essential for successful link building:

• Experience: Share real case studies and experiences on the topic.

• Expertise: Include expert sources, interviews, or quotes in your content.

• Authoritativeness (authoritation): Get links from pages that are recognized in your industry.

• Trustworthiness (reliability): Transparent, accurate, and ethical content that builds trust.

Google doesn’t just listen to what you say – it also looks at who says it and why.

Voice Search and Link Building: How to Adapt?

By 2025, voice search will have become dominant, especially on mobile and smart devices. This presents new challenges in SEO and link building.

Use question-based titles

E.g. “How to get quality links in 2025?” or “Why is a natural link profile important?”

Answer directly and concisely

Audio searches expect quick and clear answers, so it’s important to keep every paragraph well-structured and informative.

Targeted long-tail keywords

For example: “what are the best Hungarian link building sites” or “how to build a link with a PR article”.

The role of technical SEO and structured data

Effective link building also includes technical SEO:

• Implement schema markup on key pages

• Use canonical tag to avoid duplication

• Check for 404 errors and redirect discontinued pages

What types of pages are valuable for link building?

• Industry blogs and professional portals

• Local news sites and social platforms

• University or government sites (.edu, .gov domain)

• Recognized media outlets (e.g. Forbes, Index.hu)

Link building tools to use

• Ahrefs: Link Profile Analysis and Competitor Analysis

• SEMrush: Keyword and Backlink Research

• Google Search Console: internal link structure and errors

• Moz Link Explorer: Domain Authority Measurement

Frequently Asked Questions (FAQs)

What is the difference between internal and external link building?
Internal link building refers to links within the page (e.g., from one blog post to another), while external link building refers to the acquisition of backlinks from other websites.

How can I check the quality of my links?
Use tools like Ahrefs or SEMrush that analyze link sources, domain value, and spam score.

How long does it take to bring results from link building?
This varies, but it usually takes 3-6 months for it to have a noticeable impact on organic traffic and ranking.

Can I buy links?
Technically, yes, but it’s not recommended – according to Google’s policies, this can be considered manipulation and can result in penalties.

How often should you engage in link building?
Continually. Regular, natural growth maintains the site’s credibility and competitiveness.

Want to boost your website’s visibility? Entrust us with professional link building and stand out from the competition today!