
Future digital marketing trends – led by Generative AI 🚀
1. Hyper-personalisation is the new norm
O
Generative AI enables micro-segmentation and mass production of personalised messages that make users feel that all content is for them. According to McKinsey research, AI-enhanced marketing results can increase revenue by 3-15%, while driving a 10-20% increase in sales
2. Automated sales tasks
AI applications can replace about 20% of salespeople’s routine tasks (searching for information, writing emails, etc.), freeing up human resources for strategic tasks.
3. Omnichannel experience across all channels
Customers expect “everything, everywhere, all the time”. Using generative AI to create a consistent, personalised experience across physical, web and mobile channels
4. Content generation is the foundation of creative marketing
Generative AI can generate text, images, advertising slogans and A/B test them in real time. This dramatically reduces costs, speeds up content updates while guaranteeing the relevance of messages.
5. Ethical and transparent AI implementation
The biggest challenges include privacy, managing biases and minimising AI “hallucinations” (misinformation). Robust AI governance, human oversight and transparent data management are key.
Strategic steps for implementation
- Start a pilot project – start with a well-defined use-case (e.g. automating email campaigns, using a chatbot).
- Data organisation – break down data silos, ensure a comprehensive customer data structure.
- Building governance – create an ethical framework and human oversight.
- Measurement and optimisation – define KPIs (ROI, CTR, customer satisfaction) and use AI-generated results.
Future trends to watch out for
- Generative engine optimization (GEO): targeted SEO for AI algorithms
- AI agents: fully automated, real-time marketing and customer service .
- Multimodal AI advertising: combined image-text-sound ads tailored to your needs.
- AI-driven brand visibility: newer tools like Adobe LLM Optimizer help you show up in generative AI searches
SEO with an eye
Keyword | Content proposal |
---|---|
Generative AI marketing trends | In FG and SEO text, focus on personalisation, automation and GEO |
AI-automated sales | Show the 20% potential according to McKinsey |
GEO / Generative engine optimization | Describe how optimisation with AI affects visibility |
AI agents in marketing | Link to your Salesforce and Adobe examples |